Social

Follow the learning business.

The videos, the Ellie G. story, the Chrisisms, and the products at work — published where owners already scroll. One idea a day, in the open.

Channel links activate with the site launch — follow Gotbots.si on your platform of choice.

Where to find us
YouTube

Running a Business That Learns

The home channel: product walkthroughs, the Ellie G. series, and the owner's morning brief — new videos every Wednesday.

Visit the channel

Instagram

The story in pictures

Ellie G.'s week, the graphics from the newsletters, and short product moments — the visual feed of the learning business.

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Facebook

The community feed

Videos and newsletters shared in full, plus the conversations owners start around them.

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And for the professional feed
LinkedIn

For owners and operators

The Ellie G. series and the platform ideas, written for the people who run plants and companies.

Follow the company page

X

One thought a day

A Chrisism, a number, or a lesson from the floor — short form, every day.

Say hello

We answer

Questions on any channel reach a human — or use the Digital Helper right here on this page and ask it yourself.

Company feed

What we are posting.

Short notes on running our own company with Digital Workers, most recent first — transferred in full from the live site's updates feed.

November 3, 2026

ERP, MES, SCADA, OEE... alphabet soup. Here's the map of how your business systems fit together: one building, five floors.

November 3, 2026

ERP, MES, SCADA, OEE... alphabet soup. One building, five floors: here's how your business systems fit together.

November 2, 2026

Let's make more money, cut costs, simplify your business, and free up your time. Max-Business-System is our Apex product: 8 systems in one, with Sales and Marketing up in 2 weeks and the full system in 90 days.

October 31, 2026

Happy Halloween. Let's talk about the scariest thing in your business: time vampires. They don't bite. They drain you one email and one meeting at a time. So I hired a vampire slayer. Her name is Mel.

October 30, 2026

ERP and CRM record what happened. SORI records it and learns from it. When a supplier starts running late, your ERP logs every late delivery. It doesn't tell your planner what to do, and it doesn't learn.

October 30, 2026

Max Comic #001: Time Zombies. We're making marketing fun! Meet Max, our hero at slaying Time Zombies, the busywork that eats your team's hours.

October 30, 2026

Custom work keeps a plant interesting, and it also means the know-how changes with every job. The plants that do well in high-mix work make sure what one engineer learned on this order is there for the next.

October 30, 2026

Meet SORI, the system of record that learns. Your data feeds Max Knowledge, Max Improvement turns it into better decisions, and the whole system gets better every hour. Digital Teammates propose. Humans decide.

October 29, 2026

What happens if Joe leaves? 40 years running maintenance, and his know-how walks out the door. With Max Reliability CMMS, Joe's fixes, repair procedures and work order history get captured while he is still there.

October 29, 2026

What happens if Joe leaves? Joe runs maintenance. He's been here 40 years. He knows which press bearing runs hot in August, why Line 3 trips on Monday mornings, and the shim trick that keeps the old press running.

October 28, 2026

My other grandfather owned a soda bottling plant in Lima, Ohio — G.M. Swallow & Sons. Family memory is they ran a Grape Nehi franchise. The soda business boomed in the late twenties because of Prohibition.

October 28, 2026

Most leadership offsites don't fail in the room. They fail on the way out the door. New Thought Paper: Max Strategy — strategy as an OS, not a deck.

October 28, 2026

Plant doesn't stop when a machine breaks. It stops when the workaround person calls in sick. Max Knowledge Reliability and CMMS: video, stills, audio capture — a maintenance Digital Helper guides the fix.

October 22, 2026

Week 2 of running my company with Digital Teammates: 1. Lock every standard to an exact link, never 'the latest.' 2. Steal with pride: each teammate benchmarks itself weekly against the leading practice.

October 22, 2026

The growth plan is approved on Monday. On Tuesday, your setup lead tells you he retires in March, and the changeover steps for line 3 leave with him. That gap is the enabling layer.

October 22, 2026

Second shift pulled the work instruction taped to the machine. Engineering had changed it weeks ago. We hear some version of that on almost every plant walk. The fix lives in a shared folder, the floor works from paper.

October 20, 2026

The same question comes up again and again: 'How do we run this job?' The answer lives in one person's head, and that person is out today.

October 20, 2026

Before: the layout made sense the day it was built. After: ten years of 'just put it there for now.' Most plants and warehouses don't have a bad layout. They have an old one that grew one decision at a time.

Thought Papers

The longer reads.

Thought Paper · October 2026

Max Strategy: Rethinking How We Build Business Strategy — and Deploy It in the Organization

Most strategy offsites succeed in the room and then fail on the way out the door: decisions leave as slides when they should leave as commitments. Max Strategy treats strategy as an operating system, not a deck — a twice-yearly cycle of onsite workshops with monthly KPI reviews, and a named owner and KPI for every initiative.

Thought Paper · October 2026

Leading When Digital Workers Join the Org

Digital workers expand span of outcomes — capacity over results — when bot structure mirrors the seats humans already own, routine status lives on dashboards, and attention follows ROUTINE → PRIORITY → IMMEDIATE → FLASH. Digital Workers draft, monitor, and coordinate beside those seats. Humans decide, coach, and own exceptions.

Start with a conversation

Book a complimentary 30-minute discovery session. Tell us where it hurts most, and we will give you an honest read on what we would fix first, and what it would cost. No pitch deck, no pressure.

Book your complimentary 30-minute discovery session

sales@chilesand.co  ·  (828) 521-0297